Digital material built to enhance brand positioning and consumer reach. Includes website layouts, digital spotlights, email marketing, brand presentations, product photography, and infographics.

The visual manifestation of a brand and its products. Includes print and digital media, product graphics and embellishments, brand presentations, point of sale collateral and product packaging.

Visual symbols that connect brand ideas. Constructed at a brand level as category identifiers, and at a product level to define collections and technologies.

Generating brand logos, word marks, fonts, colour stories and graphic components that communicate the core values of a brand. Creation and implementation of brand style guides and graphic standards manuals.

Engineering the brand blueprint into all aspects of product development. Applied to design concepts and expanded into technical specs that designate fabric, colour and graphic components.

Implementing a new and energised brand blueprint to an existing label. Upgrading identity, language and messaging. Integrating new collateral into brand positioning and product development.